Tuesday, 8 September 2009

... Big Brother Dying In Favour Of Drama

I’m was so sad this week: Big Brother has been cancelled :(


I really enjoyed this series; it’s probs the first one i’d actually taken interest in since that series with tourettey Pete. It was like an old friend; if nothing else was on the TV i could just bum around watching it. That is, of course, if i had any interest in the season at the time; if i didn’t then it was just a 9pm pest.



I’ll miss watching a bunch of ‘crazy’ strangers being forced into doing stupid tasks from the comfort of my sofa. Thank god there’s no sign of X factor stopping or i would be seriously reality-deprived.



To be fair, i think Channel 4 realised that eventually us public peeps had worked out their game; the way they edited certain housemates actions etc. Anyone whos read Ben Elton’s ‘Dead Famous’ would know the same. (another good read is his ‘Chart Throb’- fab book that exposes what we all secretly knew about shows like Xfactor.)



So Channel 4 now has an extra £20 million to spend on drama after this axe. Which is probably a good thing; it’ll stop us becoming couch potatoes, watching real people do real things without having the impetus to do it ourselves. It also means good things for advertising; removing this one, time-hogging show appealing to the lowest common denominator, will allow for more varied programs reaching a more varied set of people. A bit like Chris Anderson’s ‘Long Tail,’ where he talks about niche audiences being the key consumers in our rapidly digifying media landscape.




So although BB will be missed, i welcome the addition of new shows to my telebox. And as a poor adland account exec, making do with a 50% functioning freeview box, I look forward to seeing what new wealth of inventive programming I can be treated to for free!

(That 2nd last paragraph has made me feel a bit smart!)

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