It really, really scares me.
2 kids are seen about to get a photo taken, they then start having a little eyebrow jig to a retro electro song. scary scary scary.
I recently wrote about the glass and a half full productions, and thought alot about what they are there for and what kind of success they bring. The whole idea seems to be encouraging us to feel as good as we do when eating a chocolate bar, possibly in a more youthful sense. I get the intention when looking at the airport trucks ad, with all of the sleekly pimped out vehicles, racing as if no one is watching. Obviously the drumming gorilla ads also conveyed this message really well, and it's resulted in the most successful viral advertising probably ever seen in the UK.
This eyebrow vid could probably gain a fair bit of viral exposure; it's fun and different. However I really find it a little disturbing on the whole. Scary, kinda ugly children, being weird, do not really encourage me to rush out and buy Cadburys prods.... time will tell if it really works though!
I always disliked this ad and the gorilla one, purely because they break the rules, not in a good way. Good advertising is good because it operates within a fairly challenging set of limitations (eg, it's pretty transparently trying to make you buy something, it has to somehow feature the product and make you desire it) and these ads skip this process (like, they have no relation to the product itself) which is unfair on the people making ads without this kind of freedom. Anyone can come up a viral, catchy advert if there aren't any restrictions in place as to what it can feature. I'm not saying that we should be really strict and should never think outside the box, but to me, it's like supporting a football team whose players are allowed to pick up the ball.
ReplyDelete(PS - just ended up on here off your Facebook, liking the blog! Keep it up.)