Kelloggs have gone a little crazy. Nutty if you will. Crunchy nutty infact!
To ‘protect’ themselves from imitation products they have decided to start branding the actual individual Corn Flakes with the company logo!
They are going to laser on the logo and bung in a bunch of the branded flakes into each box. Could be rolled out to more of their cereal if it’s a success.
They want to stop the increase in the number of own brands trying to ‘capitalise on the popularity of Kellogg's Corn Flakes.’
I really don’t understand. Really?!
So they are adding their own official ‘stamp of approval’ to ‘reaffirm that Kelloggs does not make cereal for anyone else.’
Were people really buying own-brand cornflakes under the impression they were the exact same as the brand-name? of course not. They know that own-brand ‘cornflakes’ are just imitations, and don’t expect any extra ‘quality’ that may or may not be offered by buying brand. They wont be looking for little logos on their flakes to suggest their quality.
Or are Kelloggs worried that the brand name- Corn Flakes- is becoming synonymous with that type of cereal, much like the Hoover/vacuum cleaner and Google/search engines…. Do they want to stop this by ensuring they are totally separated from own-brand imitations? I would have thought that’s kind of a good thing if your brand name gets used lots by consumers, even in error.
Oh well, all seems a little crazy to me, I mean, branding Skittles, m&m’s etc; totally cool and makes sense. Cereal flakes however; just a wee bit strange.
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