... PETA Scaremongering

Oh dear, so I wrote about PETA getting ads banned last month (HERE) Since then they’ve run a much-complained-about billboard ad featuring Baby P’s murderer’s name stating “animal abuser, rapist and murderer….people who are violent towards animals rarely stop there.” And now they’ve gone and caused offence again.


This time, they are being told off for swine flu fear mongering. They’ve had a campaign poster banned by ASA for spreading “undue fear and distress” about swine flu. It featured on a billboard in Glasgow in June.


The ad states ‘meat kills’ then lists diseases such as e.coli, mad cow, and swine flu features prominently. It’s to encourage people to go veggie (YAY!) ASA banned it as it might infer, to some readers, that eating meat causes swine flu.

PETA are saying that the ad was aiming to “highlight the role that livestock production played in the incubation, development and spreading of fatal infectious diseases.”


Today, PETA released another poster with the same message. It follows a similar theme, showing a conveyor belt of diseases (including swine flu) travelling from a factory farm into a person’s mouth. It states: "Your demand for meat creates disease. Stop factory farming. Go veg now."

I do love PETA and all they stand for, and this ad is a big improvement both conceptually and visually. I think it gets the point across much better, and is far more hard-hitting than its predecessor. Hopefully no silly people will complain this time, though i'm sure there's always going to be someone who just 'doesnt get it'....!