Tuesday, 27 October 2009

… Massive Ad placement fail!

So doing my usual scour of Campaign etc this morning, and I came across a story about new anti-knife crime adverts. All fine and well, good campaign, testimonials warning of consequences and all that jazz. Nothing I would usually blog about. Until…


The story is interrupted with a small advertisement. An ad for a company specializing in targeting advertising to reach your desired market.


This ad features a man throwing knifes at a woman in a circus-setting.


A little inappropriate, no? Especially when the article mentions a campaign featuring a youngster rendered severely disabled after a knife fight.


People started commenting on the story about this unfortunate ad placement, and it was soon removed. I luckily grabbed a screen shot first so here it goes... Campaign being inappropriate:




Ad's 2nd frame in the grey shaded area there ^ 




Ad's first frame there ^ ! Eeek!


Oh dear! If you visit that story now (HERE) there is no ad at all, and comments have been removed. they must have covered their tracks pretty well and pretty quickly. just goes to show that smart arse targeting type ad programs really aint so smart all the time!


I regularly visit a website called ‘probably bad news’ HERE. It features a lot more of these ad placement faux pas, it'll make you LOL at work- embarrassing but worth it!

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