... McDonald's recent Ads

I am a veggie so find a natural aversion to places of this type. Plus my wee mum is a nutritionist so we rarely got to go to fastfood joints when i was a kiddie, the odd happy meal here and there but that was it. 


I still dislike these kind of places and this feeling of hatred has been multiplied by the recent TV ads for McDonalds where everyone is 'just passing by.' I really don't like it and find it irratating as hell. (See it HERE)

I personally don't know many people who go into McDonalds because they were ‘just passing by’ (def not my grannie in anycase!) but the busy-ness of so many of their stores suggests that it must happen an awful lot more often than i would like to think.  


To be fair on them, they've done a good job on the equality front here; think they have catered for almost every demographic. I still hate it though. To be fair i haven't hated an ad in a while.... well, since the Go Compare Tenor ones; it's nice to have somewhere new to direct my anger. Thanks McDonalds.


On the other hand i really do like this new print execution that i've seen on billboards round busy London areas:

(stole this pic off flickr, will try get my own version shot soon...)

Quite clever and made me smile as it is obviously in busy areas where pickpockets may operate but is also tongue in cheek, referring to those annoying mates who always nick your chips. Well done on that one Maccy D's, but i've still not forgiven you for the annoying TV spots yet...!


(This ambient advertising was also pretty cool... no idea where it came from but it got circulated round work a wee bit ago.)